Chic+Nawdie is a New York City based design & illustration studio that aims to create “playfully genuine” illustrations celebrating the gentle side in all of us that is sometimes lost in the haze of adulthood. Our products are made locally in the US and hand-packaged in our cozy studio.
Chic+Nawdie was established in June 2015 by designer & illustrator Nhung Le. Growing up in Vietnam and graduated in 2012 from Connecticut College with a degree in Design, Nhung worked as a graphic designer in NYC for Rafael Viñoly Architects and Union Design before building her own studio. Chic+Nawdie is exactly what Nhung has been dreaming of: a project that well balances her graphic design experience with her new-found passion for hand-painted illustration and old-school handwriting.
A Small Studio
Chic+Nawdie is run by a family team: Nhung – the Designer, her husband Huy – the Business Manager and their dog Kitsu – the Assistant (but mostly just fails and sleeps all day). We currently focus mostly on cards.
Proudly Made in America
All of our designs started with Nhung’s hand-drawn water color illustrations, then printed locally using all FSC-certified papers and assembled individually in our studio.
Press Features (Chronological)
The Paper Chronicles, Chic+Nawdie goes gouache!
CROP Magazine by The Coffee House, Issue #2
Oh So Beautiful Paper, Seasonal Stationery: 2016 Holiday Cards
The Paper Chronicles, New from Chic+Nawdie
Oh So Beautiful Paper, NSS 2016 Recap
Paper Crave, Coloring Cards & Art Prints from Chic+Nawdie
Super Popular Blog by Calliope Paperie, NSS 2016 Wrap!
Oh So Beautiful Paper, Graduation Cards Market List
Paper Crave, Unstoppable Kawaii Mini Cards
MyRecipes.com, Mother’s Day Gifts
Paper Crave, Cute Illustrated Valentine’s Day Cards
The Paper Chronicles, Have a Chic+Nawdie Holiday
The Paper Chronicles, Oh-So-Chic (+Nawdie)
T*P O T Journal, Issue #3 Hands to Hearts
Finalist, Best New Product Awards NSS 2016