Chic+Nawdie is a New York City based design & illustration studio that aims to create “playfully genuine” illustrations celebrating the gentle side in all of us that is sometimes lost in the haze of adulthood. Our products are made locally in the US and hand-packaged in our cozy studio.

Our Founder

Chic+Nawdie was established in June 2015 by designer & illustrator Nhung Le. Growing up in Vietnam and graduated in 2012 from Connecticut College with a degree in Design, Nhung worked as a graphic designer in NYC for Rafael Viñoly Architects and Union Design before building her own studio. Chic+Nawdie is exactly what Nhung has been dreaming of: a project that well balances her graphic design experience with her new-found passion for hand-painted illustration and old-school handwriting.

A Small Studio

Chic+Nawdie is run by a family team: Nhung – the Designer, her husband Huy – the Business Manager and their dog Kitsu – the Assistant (but mostly just fails and sleeps all day). We currently focus mostly on cards.

Proudly Made in America

All of our designs started with Nhung’s hand-drawn water color illustrations, then printed locally using all FSC-certified papers and assembled individually in our studio.

Media Contact

Press Features (Chronological)

The Paper ChroniclesChic+Nawdie’s The Bold Feminine

The Paper Chronicles, Chic+Nawdie goes gouache!

CROP Magazine by The Coffee House, Issue #2

Oh So Beautiful PaperSeasonal Stationery: 2016 Holiday Cards

The Paper ChroniclesNew from Chic+Nawdie

Oh So Beautiful PaperNSS 2016 Recap

Paper CraveColoring Cards & Art Prints from Chic+Nawdie

Super Popular Blog by Calliope Paperie, NSS 2016 Wrap!

Oh So Beautiful PaperGraduation Cards Market List

Paper Crave, Unstoppable Kawaii Mini Cards

MyRecipes.comMother’s Day Gifts

Paper Crave, Cute Illustrated Valentine’s Day Cards

The Paper Chronicles, Have a Chic+Nawdie Holiday

The Paper Chronicles, Oh-So-Chic (+Nawdie)

T*P O T Journal, Issue #3 Hands to Hearts


Finalist, Best New Product Awards NSS 2016